Have you heard the news?!?
This year's conference registration includes an Opening Session at Universal Studios Hollywood with a private show at Water World (April 22, 5 p.m.)! Even more - you'll hear a presentation by Universal Studios Hollywood's Marketing Director of Strategic Insights discussing their take on branding, brand positioning, marketing communications and life-cycle of the Universal brand. Presentations are available during the day and after the opening session.

Opening Session Spectacular

We'll kick-off the 2009 International Career Development Conference with the dynamic and explosive performance of one of Universal Studios famous shows!

Join your National Officers as they welcome everyone to Southern California.

Start lining up at the entrance to the WaterWorld Pavilion at 5:00 p.m.

Doors open for general seating at 5:15 p.m. and we will get the show started promptly at 5:30 p.m.

Because of they pyrotechnics included in the program those who come late will NOT be allowed to attend. Be early to get the best seats in the house!

Opening Session Dress Code

Universal Studios Hollywood(TM) is a fun, relaxed and exciting resort destination. While our Opening Day events include a seminar with one of Universal's top Executives, which normally prescribes a suit and tie, they have asked that instead you come prepared to learn but dressed to play. Casual attire, in good taste and repair, is acceptable and recommended for this year's Opening Day activites.

Parade of Flags

Representatives from each State or Province in attendance will be appointed by the appropriate advisor to lead our annual Parade of Flags taking place at the Opening Session at Waterworld.

Participants are REQUESTED to wear a Delta Epsilon Chi t-shirt, polo shirt, etc., for the parade of Flags but also may be in casual wear.

Rehearsal for this event will take place prior to the event. Participants should meet at the WaterWorld pavilion entrance at 4:45 p.m. for instructions.

• Spend time with Universal's marketing guru...
• Enjoy the Park and Universal's CityWalk...
• Join the rest of our Delta Epsilon Chi membership for 5 p.m. Opening Session at one of Universal's spectacular shows!
• Take the Universal Challenge...

Get ready - we'll spend the day mixing business with pleasure at Universal Studios Hollywood!Sponsored by Universal Studios Hollywood Educational and Recreational Programs.

The Business of Show Business

From the magic of making movies to developing an action-packed thrill ride - how does Universal Studios capitalize on the blockbuster success of a property like Michael Crichton's Jurassic Park?

Attendees at the 2009 ICDC have the opportunity to learn first-hand about the business that mixes show business and theme park. You'll spend some time with Universal's Marketing Director of Strategic Insight discovering how Universal makes its decisions for which movie properties to buy and how to create a theme park experience from a blockbuster film!

You'll also learn of Universal Studio's approach to branding and branding strategy. Bring your questions as you discover:

• What is a "Brand"?
• The Power of Branding
• What Makes for a Powerful Brand Positioning?
• Who are some Brands we admire
• Who does Universal Studios Hollywood compete with?
• The Five-Point Brand Star
• Universal Studios Hollywood's positioning from a limited "2-D Brand" to and unlimited "5-D Brand"
• Review of the preliminary "pilgrimage" TV commercial
• Clip from focus group research discussing the TV commercial
• Review of revised TV commercial

Universal Studios Welcomes Delta Epsilon Chi!

Included in your conference registration fee is a 1-day pass to Universal Studios for our kick-off events on April 22nd! Even if you're coming from the east coast, take advantage of the time zones to cross the country with time to spare!

We'll run buses between the hotel and Universal Studios all day long. It's up to you to decide how to maximize your Universal experience at the park and you can spend the evening at Universal CityWalk!

The$150* pre-conference registration fee gets you a dynamic and career-building conference experience including Universal Studios Hollywood and Universal CityWalk?!? Don't miss out!!